|Ametora is a cultural history covering the Japanese assimilation of American fashion over the past hundred and fifty years — Ivy, hippie, outdoor, rock 'n' roll, preppy, street fashion, and vintage — showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style. Ametora is more than a story about Japanese fashion — it's a vivid case study on how trends form, why some fads become traditions, and how globalization really works.
Excerpts of Ametora in The New Yorker (dot com) and Lapham's Quarterly. Interviews on GQ, Monocle Radio, The Fader, Put This On, and FashionREDEF. Reviews and recommendations in New York Times, Wall Street Journal, Vogue, Entertainment Weekly, People, Quartz, and a starred review in Publisher's Weekly.
Buy on Amazon or at an independent bookstore.
The Japanese version was first serialized over a year in the magazine Popeye and has been reprinted multiple times. A Traditional Chinese version and Simplified Chinese version are also available. A Korean version is expected in 2020.
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