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Ametora: How Japan Saved American Style

Ametora is a cultural history covering the Japanese assimilation of American fashion over the past hundred and fifty years — Ivy, hippie, outdoor, rock 'n' roll, preppy, street fashion, and vintage — showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style. Ametora is more than a story about Japanese fashion — it's a vivid case study on how trends form, why some fads become traditions, and how globalization really works.

Excerpts of Ametora in The New Yorker (dot com) and Lapham's Quarterly. Interviews on GQ, Monocle Radio, The Fader, Put This On, and FashionREDEF. Reviews and recommendations in New York Times, Wall Street Journal, Vogue, Entertainment Weekly, People, Quartz, and a starred review in Publisher's Weekly.

Buy on Amazon or at an independent bookstore.

The Japanese version was first serialized over a year in the magazine Popeye and has been reprinted multiple times. A Traditional Chinese version and Simplified Chinese version are also available. A Korean version is expected in 2020.

Sign up for the Ametora Dispatches newsletter (currently on hiatus) and read extra texts from the book at Ametora Extended.

Recent Works / Appearances

Worked together with Chicago's Notre on the launch of the New Balance Tokyo Design Studio R_C2 through a tour of my favorite spots in Northwest Tokyo. Also took part in the Fall 2019 New Balance 996 campaign in Japan.
Recent appearances in Japanese magazines Casa Brutus, Men's Club, Popeye, Uomo, and GQ Japan. Interviews on Lean Luxe, Ssense, and The Denim & Boots Podcast. Talks at The Armoury NYC, The Line Hotel in DC, and the JICC.
Writer of the catalog essay "NIGO®'s Street Art Collaborations and the Origins of 21st Century Contemporary Culture" for Sotheby's Hong Kong auction NIGO® Presents Nigolden Eye® Vol. 1.Featured as part of the Vice Magazine and Sapporo collaboration "East Meets West" as well as the Grand Seiko "Professional" campaign.

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